Idris has arrived! Idris Elba walks the red carpet at his Superdry collection launch

By Kate “One Take Kate” Taylor

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Ahh Idris Elba. He’s just SO easy to look at isn’t he? Well Superdry have definitely thought so and also thought, “Hey, you know what? I bet lots of people would like to look as handsome and suave as Idris Elba. Why don’t we give him his own collection of fancy threads?“. So that’s in fact exactly what they’ve done.

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Snapped at the IDRIS by Superdry launch event at Superdry’s flagship London store, Idris looked effortlessly cool, as you’d expect the star of Pacific Rim, Prometheus and TV show Luther to look.

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The open door event on Thursday 26th November 2015 gave fans the chance to get up close and personal with Idris and his new line; leaving the rumoured potential future James Bond pick with this to say about his collaboration with Superdry.

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We’re three British lads who’ve worked hard to get to where we are. I’m passionate about what I do and always give 100%. If I had the opportunity to have any influence in fashion, this is it. I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me. It’s a ‘24-hour’ collection; clothing guys can look and feel great in from day to night.

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Good stuff Mr. Elba! It’s always great to see someone spreading their creativity into new areas.

What’s your favourite role that Idris Elba has played?



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